Change in the market of live-communication
„There is no online-shop for events“
The event´s date is about to arise: The location is set, the program is elaborated. Now, just the suitable equipment has to be ordered to complete the planning process. That is how it worked in the past - but not how it works today. Professional live-communication works differently in today´s society. The key word is core-business, confirms Koen Siemes, Sales Manager of the event-supplier Party Rent: “The one generalist taking care of operational business is getting rarer. Today the focus is on service providers who are specialized – just like we concentrate on furniture and equipment.”
This is also apparent in the planning process. Event planer and responsible agencies are looking for a service provider´s contact at an early date. An early involvement into the process enables a more intensive exchange of views – you can benefit from the supplier´s know-how and adapt your overall concept accordingly. “This thoughtfulness of ourselves is almost demanded. Plenty agencies have become smaller and have therefore outsourced some responsibilities to service providers such as Party Rent”, describes the 25-year-old.
Simultaneously, the event business is also shaped of enormous transparency. It is easier to gain information about the market, competitors and products than it has ever been before. Service providers are quickly compared – especially, considering a supposedly substitutable service provider of rentable furniture. “We cannot allow ourselves a purely product based differentiation. It is important to offer current trends, such as organic material or rounded forms. Nevertheless, we have to reach the customer through personal, open-minded and competent consultation more than ever before. Live-communication is particularly a consultation-intensive business. “You do not just buy it at an online-shop”, Koen Siemes explains. This is something that probably everyone is able to confirm who has already planned an event.
Quality for your event
The Party Rent Group is a Europe-wide events supplier with 24 branches and about 950 employees in 9 countries. We have been implementing holistic design concepts for events for more than 25 years, combined with a logistics service tailored to the needs of the events industry. Our promise: the perfect atmosphere.
